As part of the Yahoo! “Start Wearing Purple” campaign, tokidoki has launched a limited edition purple apparel line sold exclusively at Start Wearing Purple. According to the Yahoo! rep who kindly sent us this piece of exciting news, the site is dedicated to a grassroots campaign that encourages people to embrace the color and spirit of purple.

Check out two of the tees in the range (we totally dig the tokidoki SANDY in purple tee!), as well as a gorgeous shot of Simone Legno sporting a purple cap and purple Adios star tee which I’d love to get my hands on!

The tees cost US$30 but at the moment it seems to be only available in the US - we tried to buy one but we only saw US states listed in the drop-down menu. (However don’t fret coz we’ll update you once we have news that it will be shipped internationally as well!)

Together with the site, there’s also a series of videos of Simone Legno, one of which is this mini-documentary (you can catch a glimpse of the tokidoki office!):

An Interview with Creative Visionary, Simone Legno @ Yahoo! Video

You might want to watch the other videos as well. There are alot of tokidoki visual goodies featured in the videos so it’s quite enjoyable!

(Photos and video courtesy of Yahoo!)

Today we look at the latest range of tokidoki women’s tees that landed on the shores of Trendy Stars recently. The best part is - there’s enough droolworthy designs to last all seven days of the week!

These groovy orange and red tees featuring the familiar gun designs - LA gun with geisha; and Adios pirate with geisha - on the front, keeps you right on target. And check out the smokin’ bullets at the back!

For an understated, no-fuss look, opt for the chic pink Adios star tee, or the cool grey geisha tee.

For movie buffs, here’s the perfect t-shirt for your next cinema outing. Overflowing, fluffy popcorn simply makes you feel all warm and fuzzy inside!

Punk rock and Bastardino fans will love this striking design featuring a punk baby Sheena with her favourite record. With hair that is as spiky as Bastardino’s spikes, this cool baby means business - nappy pins included!

Get into the combat, free-rolling, or munchin’ mood the moment you put on one of these irresistibly cute Cocommando, Toilet Paper Mummy or Americano tees! *Gear not included

So what’s your mood today?

Yesterday we mentioned the Chicki sale to clear some space for the new tokidoki items that will be coming into their store this September/October. Vicky has provided us with some sneak peeks - tokidoki Stationery and a couple of interesting tokidoki Jackets - and we’re pleased to be able to share them with you. So before you go off shopping this weekend, here are the goodies you can be expecting really soon!

First up the tokidoki Stationery - according to Vicky, there will be a NEW RANGE coming up in September. These are made by the same people who did the gorgeous Italian tokidoki Diary/Journal. The upcoming items will include notebooks, folders, journals, pencils, pens, erasers and of course pencil sharpeners!

If the Italian tokidoki Diary is anything to go by - you can be sure to expect loads of gorgeous, intricate details for the new range. Yummy! We’ll definitely update you once we got more information (and hopefully pictures!) of the new stationery. Here are the photos of the current range - always good to share!

(tokidoki Notebooks featuring Bastardino, Latte and Mozzarella!)

(tokidoki Notebooks with the iconic Japanese girls)

We think the idea of seeing Bastardino and Polpettina plus the other tokidoki characters on top of a pencil is just so cute! It’ll make me happy to be writing with these pencils for sure! Even the stands they’ll be sold on looks yummy as well… Check out the tokidoki Pencil Sharpeners! LOL I want the Adios Bomb version to grace my table!

(You might feel a bit weird sticking a pencil into Mozzarella’s head…)

(The erasers are so sweet! Love the one featuring Mozzarella!)

Apparel-wise, Chicki will also have the upcoming Autumn/Winter collection - which includes jumpers, tees and these tokidoki Jackets - sometime in October. We are not able to show you what the entire jacket looks like, but here are two swatches you can expect from the range:

(Bright, loud and extremely colourful!)

(A familiar favourite! tokidoki Tutti Print)

Hope you’ve enjoyed all these tokidoki visual goodness - us Tokidokizens sure did! Have a good weekend - Buona fine settimana!

It’s summertime, and it’s time for some sun and sea! But before you take to the waters, here’s a look at tokidoki’s latest range of apparel (spotted on trendystars.com) – the Nautica series – guaranteed to add that chic factor to your next beach outing or voyage adventure!

Tees

Blue and grey striped tee with Bastardino just below the right shoulder

Navy blue “crabby” tee

Navy blue striped “sailor-geisha” tee, with a “pirate monkey” perched on her shoulder

Another “sailor-geisha” tee, but without stripes

Sleeveless tops

“Crabby” spaghetti top

“Mermaid-geisha” spaghetti top

Grey “monkey-pirate” halter top

Navy striped “mermaid-geisha” tee, with a quirky little twist for that cross back effect

More to come in my next post. So stay tuned!

Whenever we were shopping around for tokidoki apparel, we were often confused because there just seemed to be so many different types of outfits with so many different clothing tags on it! It got to a point where we were wondering if it was possible that some of the apparel were fakes.

So to try and clear up the air, we decided to go find out. After doing a bit of research (asking around etc), we discovered that there are actually 3 types of tokidoki apparel ‘tag types’ that you can find in the market today. Here’s how you can tell them all apart.

Tokidoki Apparel - How to Tell What is What?

tokidoki apparel - US collection ‘1st series’

The initial series of tokidoki apparel for the US market were actually made in the USA. The sizing tags were plain with the tokidoki ‘heart and crossbones’ logo together with the tokidoki wordmark.

They had the big tokidoki ‘heart and crossbones’ tag as well (holographic effect on the outside, tokidoki illustrations and a short writeup on the inside).

tokidoki apparel - US collection ‘2nd series’

The 2nd series are now made in China and they feature a running tokidoki logo band on the inside collar of the t-shirt instead of a size tag. There’s also a big tokidoki logo printed on the inside of the tee as well.

Not only that, there’s also a small cloth tag attached to the left sleeve. It features a tokidoki Japanese girl embroidered. This tag is the same across all tees. The big ‘heart and crossbones’ tag on the outside remains unchanged.

tokidoki apparel - Europe collection

The EU collection is distinct from the US collection as it is made in Europe itself. The quality of the fabric and workmanship are better compared with the US collection. Instead of being plain black, the size tag for the EU collection is embroidered with the camo print design (much like the sleeve tag of the US collection). Some of the T-shirts also come with an extra ‘present’: hair clips for the girls and button pins for the guys.

Their outside tag is also different, it’s more simple with a small black and white illustration on one side and the tokidoki logo on black on the other.

Hope this helps when you go shopping around for your favourite tokidoki clothing!